Le Coq Sportif sponsors BNP Paribas Masters After returning to tennis in 2014 as equipment sponsor to Richard Gasquet and Alizé Lim, le coq sportif is teaming up with the BNP Paribas Masters. This French tournament, the final Masters 1000 event of the season, will host the world’s top 48 players in the brand new AccorHotels Arena, serving as the last qualifying tournament before the Barclays ATP World Tour Finals in London.
BNP Paribas signs deal with BNP Paribas Masters The tournament is a Masters 1000 event on the men's tour and is a Premier Mandatory event on the women's tour. Between 1974 and 1990 it was a major tournament of the Grand Prix Tennis Tour and part of the Grand Prix Championship Series. The event, held in March, is one of two tour events other than Grand Slams (along with the Sony Ericsson Open in Key Biscayne, Florida) in which main draw play extends beyond eight days. The women's main draw usually starts on Wednesday and the men's main draw starts on Thursday. Both finals are held on Sunday of the following week. Both singles main draws include 96 players in a 128-player grid, with the 32 seeded players getting a bye to the second round.