Ralph Lauren signs deal with British Open As part of the agreement, Ralph Lauren will outfit all officials and staff members at The Open Championship. The Company will provide a complete selection of RLX Golf and Polo Golf apparel for men and women as well as an assortment of Ralph Lauren Childrenswear in the on-site retail pavilion area. In addition, Ralph Lauren will create a dedicated Polo Golf men’s collection celebrating the Royal Lytham & St. Annes 2012 Open Championship. The company joins Doosan, HSBC, Mercedes Benz, Nikon and Rolex as an Official Patron of The Open Championship.
Rolex sponsors British Open Rolex’s commitment began in the capacity of official timekeeper; however the brand became a Patron of The Open in 2002. After the partnership was extended in 2004, Rolex’s support was expanded to sponsoring the publication of the English language version of the Rules of Golf and its global distribution.