Mercedes-Benz signs deal with Chicago Fire “We are excited to partner with an industry leader like Mercedes-Benz,” said Chicago Fire COO John Urban. “Their focus on delivering exceptional customer experience aligns with how the Fire approaches each day. Together we can engage both our fans and their customers through activations throughout the year.”
BodyArmor sponsors Chicago Fire CHICAGO & WHITESTONE, N.Y. (Jan. 15, 2020) – Chicago Fire FC today announced a multi-year partnership with BODYARMOR, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
Diageo signs deal with Chicago Fire Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Motorola sponsors Chicago Fire CHICAGO (Jan. 22, 2019) – The Chicago Fire Soccer Club and Motorola announced today (Tuesday) a three-year partnership agreement, naming the Chicago-based mobile communications company the official jersey partner of the Club. Throughout the term of the partnership, Motorola will be prominently featured on the front of the Chicago Fire’s match jerseys and training apparel.
AT&T sponsors Chicago Fire CHICAGO AND DALLAS (July 31, 2018) – The Chicago Fire Soccer Club and AT&T today announced a multi-year agreement. The sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at Chicago Fire-related events.