Diageo signs deal with Chicago Fire Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Motorola sponsors Chicago Fire CHICAGO (Jan. 22, 2019) – The Chicago Fire Soccer Club and Motorola announced today (Tuesday) a three-year partnership agreement, naming the Chicago-based mobile communications company the official jersey partner of the Club. Throughout the term of the partnership, Motorola will be prominently featured on the front of the Chicago Fire’s match jerseys and training apparel.
AT&T partners with Chicago Fire CHICAGO AND DALLAS (July 31, 2018) – The Chicago Fire Soccer Club and AT&T today announced a multi-year agreement. The sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at Chicago Fire-related events.
Smithfield Foods signs deal with Chicago Fire “The Chicago Fire Soccer Club is very pleased to welcome Krakus Polish Ham as a partner,” said Atul Khosla, Chicago Fire Chief Operating Officer. “We know our loyal fans will be excited to see one of their favorite brands like Krakus supporting the Chicago Fire, and engaged with the broader soccer community here in Chicago.”