Tag Heuer signs deal with Cycle for Survival NEW YORK, Sept. 25, 2017 /PRNewswire/ -- Cycle for Survival, the movement to beat rare cancers, will celebrate the national launch of registration and fundraising for its 2018 signature rides with the Times Square Takeover on September 27, 2017. Nearly 1,000 supporters will take part, including rare cancer survivors, patients, caregivers, Memorial Sloan Kettering Cancer Center (MSK) doctors and special guests. High-energy cycling rides will be led by instructors from Equinox, Cycle for Survival's founding partner, on more than 100 stationary bikes in the heart of Times Square. The event is presented by smartwater®, Cycle for Survival's longstanding official hydration sponsor. TAG Heuer, the avant-garde of Swiss watchmaking, will debut its sponsorship as the Official Timepiece and Official Timekeeper of Cycle for Survival. (PRNewsfoto/Cycle for Survival)More
New Balance partners with Cycle for Survival NEW YORK, Jan. 29, 2015 /PRNewswire/ -- Cycle for Survival, the national movement to beat rare cancers, announced a new sponsorship from New Balance for the Cycle for Survival indoor cycling rides in 2015. New Balance, a leading global athletic company, will provide all apparel, including participant T-shirts, instructor uniforms and special fundraising incentives including performance athletic apparel for the annual events. Cycle for Survival is thrilled to welcome New Balance as its official apparel sponsor for 2015, and is grateful for the company's generosity and support.