DC Cool is a marketing theme inspired by the “American Cool” exhibit coming to the National Portrait Gallery in 2014, featuring 100 photographs of American icons. DC Cool celebrates the innate cool qualities of Washington, DC - this not a look at the obvious DC but the alternative and unexpected DC. This campaign is about real people and how they experience this great city; how they interact with the city, have fun in the city, and how they view the city. This campaign is about moments that are shared through the lens of visitors and locals via social media, video and stories.
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