Dean & Deluca signs deal with Dean & DeLuca Invitational The new name takes effect today, based on a six-year agreement between the specialty foods retailer and the PGA Tour. Financial terms were not disclosed, but the purse for this year’s event, to be played May 23-29, has been increased to $6.7 million.
Tempur Sealy signs deal with Dean & DeLuca Invitational LEXINGTON, Ky., May 19, 2015 /PRNewswire/ -- Tempur-Pedic North America, LLC, announced today that the Tempur-Pedic brand will build on its status as the official mattress of the PGA TOUR by sponsoring three high-profile PGA TOUR events. The brand is also working with PGA TOUR golfer Hunter Mahan to launch #BeyondVeteransDay – a movement designed to recognize and thank military veterans throughout the year, not just on Veterans Day.
Frost Bank sponsors Dean & DeLuca Invitational Spectators and fans will arrive and depart through a new main entrance and park area filled with activities at this year’s Crowne Plaza Invitational at Colonial, May 19-25. Tournament officials unveiled the new gateway and park at Fort Worth’s historic Colonial Country Club on March 24.