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Property Summary
#EezoCon is the first fan convention focused solely on the Mass Effect universe. It is the perfect place for fans to feel at home with other fans, meet game actors and personalities, and have a unique experience they won't find anywhere else.

Fact Sheet
#EezoCon celebrates the Mass Effect community, culture, and lifestyle in a premium setting. In 2017, we will host a convention that includes symposia, demonstrations, experiential engagement and entertainment focused on the game franchise. Game professionals and enthusiasts alike will be invited to join us. In 2016 however we will kick-off the lead up to the convention with a launch party for fans and talent on N7 Day in beautiful Hollywood, California to get a flair of what this Mass Effect fan-convention will be like.

Convention and launch party attendees are highly engaged fans with strong disposable income — many of whom have active vlog & social followings. As such we will tap into their extended audiences to expand the brand of #EezoCon and that of our sponsors by providing welcome, shareable content.

Given the tight turn-around time to launch this event in 2016, this first year event will be kept small and intimate — with the plan to expand into a full-fledged convention in 2017. As such, we will focus on providing guests a taste of what #EezoCon will become.

Date and Location:
Monday, November 7th
Programming will be located at Project Club LA on Hollywood Boulevard. This guide outlines sponsorship opportunities for this 2016 Hollywood offering.

Speakers*: #EezoCon will host personalities from Los Angeles and beyond. Invited speakers include:

• Ali Hillis: Voice of Liara T’Soni
• Rapheal Sbarge: Voice of Kaidan Alenko
• Kimberly Brooks: Voice of Ashley Williams
• Luciano Costa: Face of Kaidan Alenko
• Rana McAnear: Face of Samara & Morinth
• BioFan: Host/Commentator for EA Central

*Participating speakers may change in advance of the event

Program Elements:

• Panels / Sessions
o A Panel will discuss a range of topics about the franchise’s characters and community, as well as the future of #EezoCon

• Experiential Engagement
o Instead of impersonal photo ops and autograph queues, #EezoCon uses intimate Question & Autograph (Q&A) sessions
 Allowing fans to ask questions of several speakers, shake their hands, and grab a selfie to share online
o A character gallery will be provided so fans can get selfies with all of the characters
o A digital photo-line will allow all attendees to get their photo taken against an event sponsor panel or a game background and instantly share it and event details online.
o An expo area is also available to sponsors to facilitate expanding brand awareness and selling game-themed merchandise.

• Entertainment
o A cosplay contest will be held to encourage participant participation and raise awareness of #EezoCon and sponsors online
o The launch party boasts a Mass Effect-themed night club style party

Guest Ticketing Information:

• General Admission Tickets: $39 (Estimated Tickets: 400)
• VIP Admission Tickets: $69 (Estimated Tickets: 60)
• Digital Pass Admission Tickets: $9 (Estimated Tickets: 250+)
o For fans who cannot make it to Hollywood, we will provide online access to feeds of our various events for a small fee. This broadcast will promote our sponsors, social sharing of the event and ticket purchases for the 2017 #EezoCon convention.
• Estimated Attendees: 710+

The Venue – Project LA Hollywood, CA: https://drive.google.com/open?id=0B-qROHFOtDTubHBVN05zMkJwT2M

Partnership Opportunities

Presenting Partner - $15,000.00
• Branded space as negotiated between sponsor and #EezoCon
• Priority live stream support and sponsor access to talent
• Branding sponsor space(s) throughout the venue (all branding/installations must also be approved)
• Presenting sponsorship ‘#EezoCon, Presented by …’ on website, social & all materials
o Presenting sponsors also have the opportunity to introduce/emcee the Cosplay Contest
• Large logo underneath event title on all promotions, website, printed materials, email & video communications
o Large logo included on the back of tickets and included in email receipts
• Featured in (15) social media image posts
• Featured in (5) social media video posts and shout-outs in all “behind the scenes” update video posts
• (10) EEZO Partner Passes to attend the event: Includes all VIP benefits plus Open Bar and “Partner” collateral

Custom Partnership Opportunities
Several custom partnership options exist including the experiential activities, and on-site events. The #EezoCon team has extensive experience in activation spaces like this and can help you find the best fit for your brand.

Payment Schedule:

• 50% upon execution of contract
• 50% due Friday, October 1st, 2016

On Site Benefits for our Partners
A partner activation area will be designed into the site plan for you to take advantage of for the purpose of product display and promotions. The space is central to the venue and allows for all attendees and partners to interact and engage with your brand and offerings. This is a unique experiential marketing opportunity to interact with #EezoCon attendees, talent, and partners.

Sponsors are encouraged to design their own area to create a unique look that will emphasize their identity and tie into the Mass Effect theme. #EezoCon will provide standard services and extra services upon request, as per sponsor category below. Each group is responsible for all staffing of their area during load-in/out and all activities.

Category Guidelines:

• All on-site activities, giveaways, and premiums at sponsor's booths/tents in the convention must receive prior approval from #EezoCon
• Any advertising or promotional programs/materials that utilize Mass Effect and / or #EezoCon MUST receive prior approval from #EezoCon
• Cross promotion with non-sponsors is not permitted; cross promotion with other sponsors is encouraged

Components of the Sponsorship Agreement:

• Sponsor to promote #EezoCon throughout event date within traditional business marketing and social media
• Sponsor may provide premiums, in Mass Effect’s motif, for up to 65 gift bags (including Sponsor and Talent Gift Bags)
• Sponsor activation must be staffed at the following times:

o Monday 6:pm – 10:00pm



#EezoCon is a fan-convention celebrating the Mass Effect universe!
It is a fan-run event and is authorized by but not affiliated with BioWare or Electronic Arts.

What is Eezo? http://masseffect.wikia.com/wiki/Element_Zero

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