Your Brand/Eric Jackson
A Winning Partnership in Marketing/Media
Who is Eric Jackson (EJ)? I am:
best known as the grandfather of kayaking and the patriarch of the “First Family of Kayaking”.
4 Time World Champion Kayaker- Olympian
Founder/President of the largest manufacturer of whitewater and fishing kayaks in the world, Jackson Kayak, employing 160 people in Sparta, TN.
Long time bass fisherman and new addition to the FLW Walmart Tour as a co-angler in 2015.
What are EJ’s strengths?
30+ years of representing brands as a sponsored athlete/ambassador.
25+ years of appearing in TV, Radio, Print media, seasoned with the media.
Team GoPro- expert at taking, editing, and pushing out photos and videos of both fishing and whitewater.
Currently sponsors over 100 fisherman and 80 whitewater kayakers and understands how to create consumer demand using content marketing and ambassadors.
Approached by 5 separate production companies in the past 2 years to do reality TV shows with them. Currently under contract with Susie Films and the Travel Channel with 2 pilots shot and mostly edited already on my family. Mainstream media has been heating up in the past year.
What Can EJ do to make your brand more money? I can:
create great imagery/video for your use in your marketing, social media, and sales materials.
Reach my own audience with my social media, websites, and general media, to create positive impressions in my world and the world I influence.
What are my assets:
Facebook- 67,000 fans- Jackson Kayak- 24,000 fans Eric Jackson, 5,000 friends Eric Jackson
Website- 2,500,000 individual viewers on www.jacksonkayak.com
FLW Tour- I have a 30x20 booth at the available events- my RV, reaching thousands of people one on one at each one.
Team GoPro- if GoPro pushes out my fishing photos/videos it reaches a massive audience!
What I want from this partnership:
Long term partnership, to be part of the marketing program.
Support for my fishing as a Pro on the FLW Walmart Tour- wrapped Bass Boat, your brand on it.
The ability to help with product feedback/testing/development, helping you expand your markets.
Cash to offset entry fees at the FLW Walmart Tour Bass competitions.
Video links to review:
From Sunday: https://www.youtube.com/watch?v=0GkA8YL7TIU
My year end review video- so you get a better feel for what I do on the water all year: https://www.youtube.com/watch?v=dkU634XM5fw
Link to a recent blog: using these photos/video: http://jacksonkayak.com/blog/2015/04/14/imagine-perfect-fishing-experience-one-mine/
888 Powerhouse Road
Walling, TN 38587
931-657-8858 home office
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