Levi Strauss & Co. partners with FC St. Pauli FC St Pauli secure another sponsor German side FC St Pauli have named Levi’s as an official partner in a three-year deal.The agreement sees Levi’s join the club’s sponsorship roster as a fourth level ‘captain’ partner and marks the first time the US jeans brand has entered the sports sponsorship market in Germany.Levi's will equip the players with products from its range and will be present on advertisement boards in the upper part of the club’s Millerntor-Stadion home ground. According to Sponsors.de the deal is worth €75,000 per year.FC St Pauli recently signed deals with US sportswear brand Under Armour, mineral water brand Hella and betting company Happybet.The soccer club play in the 2. Bundesliga, the second tier of professional soccer in Germany.
BMW sponsors FC St. Pauli Michael Meeske, the commercial director of FC St. Pauli, said: “In the last few years, a strong partnership has grown with great confidence on both sides. The renewed contract is a sign of continuity, loyalty and reliability. We are pleased to have a strong partner in Mini at our side.”