Whole Foods Market signs deal with George Washington Colonials As the Official Grocery Partner of GW Athletics, Whole Foods Market will stock student-athlete training rooms with nutritious snacks, water and sports drinks free of artificial colors, flavors, sweeteners and preservatives, and hydrogenated fats. The grocer, with 18 stores in the Greater Washington, D.C. area, will also provide catering for Colonial Club activities and serve as a preferred catering destination for Colonials’ opponents. America’s Healthiest Grocery Store ™ will also distribute special offers and product giveaways to fans at select men’s basketball home games, which will enhance the game day experience for Colonials’ fans.
Keurig Green Mountain sponsors George Washington Colonials IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.