The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues, which currently operates the venue. read more
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