Combining all the best attributes of a music festival, tradeshow, and fashion show,
glamaJAM promises to indulge its young attendees in a world of firsts – first red carpet experience, first concert with BFF’s, first meeting with celebrities, and the opportunity to be the first to experience new products.
The day long event will include:
* interactive brand fair
* fashion show
* performances by major label music artists
* celebrity meet and greet opportunities
Attendees will be given the opportunity to celebrate girlhood in a safe and welcoming environment surrounded by powerful messages encouraging self-love, positivity, and empowerment.
The first of many glamaJAM festivals will be held at the award-winning, 2,750 seat ACL-LIVE Moody Theater in downtown Austin.
The event will be marketed to the over half million central Texas youth aged 8-16 via traditional print advertising, online advertising, a publicity campaign, radio and television ticket giveaways, social media contests, co-promotion with sponsors, and directly through the ACL, glamaJAM, and individual musicians contact databases.
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