Tag Heuer partners with Gran Turismo Sport On 8th March 2017, 'Gran Turismo' series Producer Kazunori Yamauchi and Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch division, confirmed that TAG Heuer will be the Official Time Keeper in Gran Turismo Sport. Polyphony Digital has integrated TAG Heuer’s Live Timing Technology into Gran Turismo Sport, providing unparalleled timing solutions within the racing experience. Led by its CEO, Jean-Claude Biver, TAG Heuer is continuing to connect with the youth of today, keeping more closely in touch with the 21st century and its trends. The Gran Turismo franchise has sold 76,910,000 copies worldwide (as of December 2016), and the latest iteration in the franchise, Gran Turismo Sport, is due to launch in 2017 on PlayStation®4. Always at the cutting edge of interactive entertainment, Gran Turismo Sport has chosen TAG Heuer as the game's first ever watch partner. It is also the first time TAG Heuer has partnered with a leading videogame publisher. The partnership was unveiled at the 87th Geneva International Motor Show, at the TAG Heuer stand, surrounded by exceptional racing cars, including showcars from the F1 Red Bull Racing Team and FIA Formula e Championship, both of which are partnered by TAG Heuer.