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Property Summary
July 15-17, 2016 in Dallas, Texas What is HallyuFest? HallyuFest is the a festival dedicated to “All Things Hallyu”. The festival was created so that fans could have the opportunity to interact with Korean entertainment and culture as a community - established artists, and brands in a fun, personal fashion. With over 20,000 fans in expected attendance, HallyuFest 2016 will be a landmark event. DEMOGRAPHIC • Females and males 12-29 • 60% Chinese/Vietnamese/Filipino/Korean • 40% Hispanic/African Americans/Caucasian CONVENTION STATS • 20,000+ total attendance • $100,000+ merchandise sales • 20 international fan clubs MEDIA STATS • 200+ media outlets worldwide • 15.4 million+ people reached on Twitter • 15 million+ people reached on Facebook • 144.5 million+ media impression value Take advantage of the opportunity to engage over 20,000 fans of the fastest growing trend in America. **We are offering sponsorship and booth opportunities. Please contact Simon & Winter, Inc. for further information - info@simonandwinter.com

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