Jagermeister partners with Hard Summer LA LOS ANGELES, Feb. 11, 2016 /PRNewswire/ -- Live Nation and Jägermeister today announce an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the iconic brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
Bose sponsors Hard Summer LA Diplo approved, Skrillex certified, Icon Collective graduated; the resume for this LA based 21-year-old is rapidly building, and so is his following. It’s his genre bending mentality that makes him one of the fastest rising stars in the scene at the moment, with “wubs” so heavy they can distort your vision as well as your […]