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Skoda signs deal with IIHF World Championship MLADÁ BOLESLAV, CZECH REPUBLIC – May 3, 2011: For the 19th time ina row, Škoda is the official main sponsor of the annual IIHF WorldChampionship this year. When the 16 best ice hockey nations of the worldmeet in Slovakia from April 29th to May 15th, the Czech automobilemanufacturer will be as present as never before: Whether it’s theŠkoda fleet for officials and guests consisting of 40 vehicles or theplacement of the company logo on the ice, banners as well as jerseys andhelmets of a total of five teams or actions in the stadiums and on theInternet: Škoda leaves its mark at this world championship. A strongappearance that is expressed very succinctly – not least due to thenew corporate design, which will be presented to millions of TV viewers forthe first time.