Ferrara Candy Company signs deal with James Harden OAKBROOK TERRACE, IL--(Marketwired - Feb 2, 2016) - Since 2013, Ferrara Candy Company's Trolli® brand has encouraged consumers to celebrate being Weirdly Awesome®. Today, the leading sour gummi brand announces their partnership with like-minded star basketball player James Harden. From letting Sour Brite Crawlers get "in his head" in a new TV spot, to engaging digital and social content and a new Sour Brite gummi inspired by his iconic beard, James Harden will bring the Weirdly Awesome campaign to life in weird and awesome ways throughout 2016.
Stance Socks sponsors James Harden Stance, the San Clemente-based company that reinvigorated the men’s sock market, officially launched its first brand extension -- men’s underwear -- on Tuesday, as well as announcing that it has tapped professional basketball player James Harden to serve as a brand ambassador, a role that will include a signature line of socks and undertrou.
adidas sponsors James Harden USA TODAY Sports' Larry Berger breaks down James Harden's new deal with Adidas worth a combined $200 million over 13 years. USA TODAY SportsRockets guard James Harden agreed to a deal with Adidas worth a combined $200 million over 13 years.(Photo: Derick E. Hingle, USA TODAY Sport)
KT Tape partners with James Harden Watch a recent Houston Rockets game or check out pictures featuring highlights from a Rockets match-up and it would be remiss of you to not notice a prominent design on James Harden’s right shoulder. The black tape (sometimes bearing color), unlike Harden’s trademark beard, is not meant to be decorative. Instead, the elastic sports tape is worn by Harden to provide pain relief and support for his injuries and aggravation. It is also the source of a new revenue stream for the Rockets shooting guard .
BBVA signs deal with James Harden BBVA Compass launches NBA Banking, leveraging the bank’s recent core technology system upgrade and its sponsorship as the Official Bank of the NBA in the U.S. BBVA Compass has announced the introduction of its NBA-branded online account, NBA Banking, which leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide.