Kroger partners with Kentucky Wildcats LEXINGTON, Ky. – The University of Kentucky, JMI Sports and Kroger announced a comprehensive and unprecedented partnership that expands Kroger’s commitment to UK Athletics and the University of Kentucky, including the renaming of UK’s football stadium to Kroger Field.
PNC sponsors Kentucky Wildcats PNC Bank will pay the University of Kentucky’s sports marketing partner $8.6 million over the next 15 years to become the school’s “official” bank, with unprecedented access to its 30,000 students and 12,000 employees. Under the deal, UK will receive 70 percent of those payments.
Panini America signs deal with Kentucky Wildcats IRVING, Texas, Oct. 23, 2014 /PRNewswire/ -- Panini America, (www.paniniamerica.net), the world's largest sports and entertainment collectibles company, announced today that it has agreed to terms with the University of Georgia, the University of Kentucky and the University of Miami that will allow the company to use each university's marks in its trading card products on an exclusive basis. Panini plans to announce partnerships with a number of other schools over the next several weeks.