Kroger signs deal with Kentucky Wildcats LEXINGTON, Ky. – The University of Kentucky, JMI Sports and Kroger announced a comprehensive and unprecedented partnership that expands Kroger’s commitment to UK Athletics and the University of Kentucky, including the renaming of UK’s football stadium to Kroger Field.
PNC partners with Kentucky Wildcats PNC Bank will pay the University of Kentucky’s sports marketing partner $8.6 million over the next 15 years to become the school’s “official” bank, with unprecedented access to its 30,000 students and 12,000 employees. Under the deal, UK will receive 70 percent of those payments.
Nissan sponsors Kentucky Wildcats NASHVILLE, Tenn. – Nissan today announced a historic deal to become an Official Sponsor of 100 colleges and universities nationwide, and a proud supporter of select NCAA Championships. The four-year agreement marks the widest-reaching sponsorship in the history of collegiate sports.
Continental Tire signs deal with Kentucky Wildcats The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.
Panini America sponsors Kentucky Wildcats IRVING, Texas, Oct. 23, 2014 /PRNewswire/ -- Panini America, (www.paniniamerica.net), the world's largest sports and entertainment collectibles company, announced today that it has agreed to terms with the University of Georgia, the University of Kentucky and the University of Miami that will allow the company to use each university's marks in its trading card products on an exclusive basis. Panini plans to announce partnerships with a number of other schools over the next several weeks.