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LOL: Ladies Only Lounge (During NFL SuperBowl)

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AU

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Property Summary
Although, in today’s pop culture “LOL” means "Laugh Out Loud", during the 2013 NFL® SuperBowl in New Orleans, “LOL” stands for "Ladies Only Lounge." LOL is an experiential marketing lounge that will be held at the W Hotel New Orleans on Saturday, February 2, 2013 where women can call a “time out” and explore the latest in fashion, beauty and lifestyle brands, enjoy cocktails, a little pampering, goodie bags and more. The Lounge will be designed as a Football Field with two (2) End Zones and nine (9) Yard Lines that are each sponsored by brands seeking to build awareness amongst women including invited celebrities, NFL® player wives, moms and other special guests that will also influence media attention.

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