Jockey signs deal with Madison Bumgarner KENOSHA, Wis., Oct. 29, 2014 /PRNewswire/ -- Three championships. One great Bum. In support of Madison Bumgarner's third championship and one of the greatest baseball performances in postseason history, Jockey International, Inc. today unveiled Jockey "MadBum" underwear as part of its ongoing Supporting Greatness campaign. The Supporting Greatness campaign – on TV, in print, online, outdoor and through media partners – showcases the greatness of Jockey's quality-crafted products, and the great men who were supported by them. The campaign currently features historical greats Babe Ruth, Buzz Aldrin and George Patton.