The Maloof Money Cup is an annual skateboarding event and contest for amateur and professional skateboarders founded by Joe and Gavin Maloof of the Maloof family. The Maloof Money Cup's main goal is to raise the awareness of skateboarding not only in the United States but all around the world by holding this event every year. Maloof Money Cup believe this will help local skate shops everywhere and also plan on giving back to the community as much as they can.[1] The inaugural event was held in Orange County, California at the OC fair and event center in 2008 with approximately 200,000 attendees. Since 2008 the MMC have always been held in Orange County, California but in 2010 the expanded into New York and even into South Africa where they held their very first ever Maloof Money Cup World Skateboarding Championships in Kimberley. As of 2011 the MMC is held in New York, South Africa, Washington, DC and Orange County, California.[2]