Doritos signs deal with Marvel's Avengers: Age of Ultron PLANO, Texas, March 24, 2015 /PRNewswire/ -- Are Marvel Avengers' fans bold enough to be a Super Hero? Doritos, a flagship brand from PepsiCo's Frito-Lay division, is teaming with Marvel Studios for a bold new program that seeks to answer that question. It's all part of a partnership to celebrate the upcoming nationwide release of "Marvel's Avengers: Age of Ultron." As an official partner, the Doritos brand will reveal new Avengers-themed video content, a sweepstakes to win experiences and rewards inspired by the film and exclusive digital videos providing a look at new Avengers Super Heroes Scarlet Witch and Quicksilver.
Harley Davidson partners with Marvel's Avengers: Age of Ultron SAN DIEGO, July 25, 2014 /PRNewswire/ -- Today at the San Diego Comic-Con, Harley-Davidson ® and Marvel Studios will introduce Project LiveWire™ – Harley-Davidson's first electric motorcycle – to fans gathered at the annual international convention . Project LiveWire, which is featured in Marvel's Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film.