Nestlé partners with Michigan Wolverines SweeTARTS® is back for a second year to kick off the 2017-2018 college football season in a sweet way with five new NCAA schools. Limited-edition, officially licensed SweeTARTS® Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with – University of Michigan, University of Arizona, University of Oregon, University of Georgia and University of Florida – as well as the original five schools from last year – The University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and University of Arkansas. This year’s campaign will begin with college football season and extend through basketball season, so passionate fans can always have their favorite treat on-hand for any game.
The Players' Tribune sponsors Michigan Wolverines Michigan announced Thursday that three of its largest athletic programs -- football, men's basketball and softball -- will be partnering up with Jeter's "The Players' Tribune" for the rest of the athletic season to help commemorate Michigan's 150th year as an athletic department.
Nike signs deal with Michigan Wolverines According to a term sheet dated July 6, Michigan would receive $169 million over the 15-year agreement, with $12 million in upfront money, $76.8 million in additional cash over the course of the deal and $80.2 million in apparel for the school's 31 teams. That is an average of $11.3 million per year.