Nestlé sponsors Michigan Wolverines SweeTARTS® is back for a second year to kick off the 2017-2018 college football season in a sweet way with five new NCAA schools. Limited-edition, officially licensed SweeTARTS® Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with – University of Michigan, University of Arizona, University of Oregon, University of Georgia and University of Florida – as well as the original five schools from last year – The University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and University of Arkansas. This year’s campaign will begin with college football season and extend through basketball season, so passionate fans can always have their favorite treat on-hand for any game.
Buffalo Wild Wings signs deal with Michigan Wolverines Buffalo Wild Wings®, Inc. announced today that it has renewed its partnership with the NCAA. An Official NCAA Corporate Partner since 2013, the renewal designates Buffalo Wild Wings as the “Official Hangout for NCAA Sports,” spanning NCAA March Madness®, NCAA Men’s and Women’s Final Four® and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. Buffalo Wild Wings’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports.
Quicken Loans partners with Michigan Wolverines DETROIT – Detroit-based Quicken Loans, the nation’s second largest retail mortgage lender, today announced a partnership with 26 of the most recognizable collegiate athletic programs in the country. As part of the newly formed relationship, Quicken Loans and the participating schools are teaming up to offer game day giveaways and in-game activities to enhance the overall fan experience.
Nissan partners with Michigan Wolverines NASHVILLE, Tenn. – Nissan today announced a historic deal to become an Official Sponsor of 100 colleges and universities nationwide, and a proud supporter of select NCAA Championships. The four-year agreement marks the widest-reaching sponsorship in the history of collegiate sports.
The Players' Tribune signs deal with Michigan Wolverines Michigan announced Thursday that three of its largest athletic programs -- football, men's basketball and softball -- will be partnering up with Jeter's "The Players' Tribune" for the rest of the athletic season to help commemorate Michigan's 150th year as an athletic department.
Nike sponsors Michigan Wolverines According to a term sheet dated July 6, Michigan would receive $169 million over the 15-year agreement, with $12 million in upfront money, $76.8 million in additional cash over the course of the deal and $80.2 million in apparel for the school's 31 teams. That is an average of $11.3 million per year.