June 27-28, 2015 / Targets Females 12-44 / Hershey, PA
Mixtape Festival debuted in 2012 at the world famous Hershey Park to the delight of pop music fans.
•2015 Headliners – The New Kids on the Block, Sugar Ray, Nelly, TLC and more for moms on day one + Shawn Mendes, Fifth Harmony, Sabrina Carpenter and more for daughters on day two
•Attendance – 35,000+
•HHI – 70% with over $50K
•Event Activation – VIP after parties, side stage viewing platforms, artist meet and greets, BBQs and more
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