Norwegian Air partners with NBA London Game LONDON, Oct. 15, 2018 – The National Basketball Association (NBA) and Norwegian announced today a partnership that sees the award-winning airline named presenting partner of the NBA London Game 2019. The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 on Thursday, Jan. 17.
Coca-Cola signs deal with NBA London Game Coca-Cola, which has been an NBA sponsor since 1986, will continue to use the partnership to showcase its Sprite brand. The lemonade has been the official soft drink of the NBA in the US since 1994, but the new deal will see it become the lead beverage associated with the league across the world.
StubHub signs deal with NBA London Game Under the terms of the agreement, the San Francisco-based company becomes the exclusive secondary ticketing marketing partner of both organisations in the UK and will support grassroots basketball programmes in the country. Included in the partnership are the London 2012 warm-up games featuring USA Basketball and Great Britain men’s and women’s national teams in Manchester on 18th and 19th July, and any future NBA games staged in the UK.