Dunkin Donuts sponsors New York Liberty NEW YORK, Dec. 28, 2015 /PRNewswire/ -- The Madison Square Garden Company and Dunkin' Donuts announced a multi-year marketing partnership, naming America's all-day, everyday stop for coffee and baked goods the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG). With the new partnership, fans will now have the opportunity to enjoy Dunkin' Donuts' hot and iced coffee while attending events at MSG thanks to two Dunkin' Donuts locations on The Garden's concourse. The agreement also provides Dunkin' Donuts with premiere brand integration at The World's Most Famous Arena during Knicks, Rangers and Liberty games.
Fidelis Care sponsors New York Liberty NEW YORK, NY, May 14, 2014 (Marketwired via COMTEX) --Fidelis Care, a statewide health plan with more than one millionmembers, and the New York Liberty today announced a new marketingpartnership that makes Fidelis Care the Official Health Plan Partnerof the Liberty for the 2014 season. The marketing partnership is partof Fidelis Care's commitment to community outreach and expandingawareness of the availability of quality, affordable health coveragefor children, adults, and families.
SAP signs deal with New York Liberty NEW YORK, Oct 22, 2013 (GLOBE NEWSWIRE via COMTEX) -- The Madison Square Garden Company MSG, +0.66% and SAP SAP, +3.48% the market leader in enterprise application software, announced today a new, long-term technology and marketing partnership, making SAP a Signature Partner of MSG with year-round brand exposure through the company's unrivaled set of sports, entertainment and media properties in New York. As part of the partnership, SAP will have a prominent presence in the completely transformed Madison Square Garden Arena that will debut later this week, following the completion of the historic, $1 billion Transformation project. SAP will become the naming partner of the Madison Concourse (6 floor) and presenting partner for the Arena's "Defining Moments" and "Garden 366" exhibits, which pay homage to The Garden's rich history in sports, entertainment, politics and culture.