The festival allows you to make multiple meaningful connections with customers on both a macro and micro level in a carefully crafted/insular environment that directly influences and enhances their experience.
One of the most powerful ways to connect with Millenials and influence their opinions is to be associated with the right emerging music and artists.
NY POP is re-imagining the festival by blurring the lines between music, art, technology and commerce in a completely unique and unexpected way.
Built on the powerful ideas of curation, personalization and expression, themes of inspiration and discovery will be central to all festival experiences.
Curation will not only be the responsibility of the artists, but the festival-goers themselves and the brands that participate.
NY POP will partner with visionary brands that can see the potential in seamlessly integrating into the festival experience to create powerful connections with and lasting impressions on attendees.
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