Southwest Airlines signs deal with Newport Beach Jazz Festival Humanity has gone through many historic periods of development. These were periods where humanity was, in many ways, defined by what we could create and how we went about it. We’ve had a copper, bronze and iron age. Those are listed in most high school textbooks. But it’s important to remember that people of those times often didn’t even realize they were taking part in such a historic period. And those who didn’t notice, and didn’t take advantage of the new materials, were usually left behind. Which is why it’s so important for anyone running a business to look around and ask themselves if we’re right in the middle of a similar revolution. And in fact, we are. We’re sitting in the midst of the digital age.