Pepsi signs deal with Professional Women's Bowling Association ARLINGTON, Texas – The Professional Women’s Bowling Association (PWBA) today announced a new sponsorship deal making Pepsi the official soft drink of the 2016 PWBA Tour.As part of the agreement, Pepsi will be the title sponsor of the PWBA Tour stop in Lincoln, Nebraska. The Pepsi PWBA Lincoln Open will take place June 9-12 at Sun Valley Lanes.“As the official soft drink of bowling and longtime partner for Bowling Proprietors’ Association of America centers, we are excited to partner with Pepsi as part of the growing PWBA Tour,” BPAA President Tom Martino said. “The PWBA Tour also provides a wonderful way to showcase the iconic Pepsi products that are offered in bowling centers and to continue to build our relationship to benefit BPAA members.”As an official sponsor, Pepsi also will be featured during 2016 PWBA Tour telecasts on CBS Sports Network. The United States Bowling Congress and CBS Sports Network recently reached an agreement to televise 23 major championship bowling events in 2016, including 13 telecasts of the PWBA Tour.“Seeing Pepsi as an official sponsor of the PWBA Tour gives us a great feeling of pride,” PWBA spokeswoman Kelly Kulick said. “Pepsi has a rich history in bowling and we’re looking forward to our new partnership.”The stepladder finals of the 2016 Pepsi PWBA Lincoln Open will be taped during the PWBA Players Championship in Green Bay, Wisconsin, on June 26, and will air on CBS Sports Network on Tuesday, July 12.Go to PWBA.com for more information about the PWBA Tour and players.
Nationwide Insurance signs deal with Professional Women's Bowling Association ARLINGTON, Texas – Nationwide will be the official insurance sponsor for the 2016 Professional Women’s Bowling Association (PWBA) Tour season and, as part of a new sponsorship deal with the PWBA, will be the title sponsor of the Nationwide PWBA Sonoma County Open in Rohnert Park, California, set for May 5-8.“We see the exciting growth of the PWBA Tour as a way to promote a great family sport and introduce more people to Nationwide,” said Ann Ritterspach, AVP Nationwide Affinity Solutions. “We have a long history of supporting bowlers with member discounts through USBC Member Rewards. Adding a relationship with the PWBA Tour allows us to engage the bowling community through local agents and the national broadcast on CBS Sports Network.” As an official sponsor, Nationwide advertising will be featured throughout the PWBA Tour season on CBS Sports Network. The PWBA Tour also will welcome local Nationwide agents at every tournament stop.“We are proud to welcome Nationwide as a sponsor of the PWBA Tour,” PWBA spokeswoman Kelly Kulick said. “Nationwide is a highly respected company, renowned for customer service and commitment to members. Having a partner like Nationwide supporting PWBA is another reason to feel great about the future for the sport.” Go to Nationwide.com/USBC for more information about Nationwide’s exclusive offers for bowlers.Go to PWBA.com for more information about the PWBA Tour and players.About NationwideNationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.Nationwide, Nationwide is on your side, Join the Nation and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.
Smithfield Foods signs deal with Professional Women's Bowling Association ARLINGTON, Texas – Smithfield Foods will sponsor the final event of the Professional Women’s Bowling Association season, the PWBA Tour Championship, set to take place in September with the finals on national television.The Smithfield PWBA Tour Championship promoted by GoBowling.com will bring together the top 16 bowlers from the 2015 PWBA Tour season, including the winner of each tour stop, for the season-ending event starting Sept. 10 in Arlington, Texas. The stepladder finals will be televised live on the CBS Sports Network on Sept. 13 at 1 p.m. Eastern, with the winner presented with the Smithfield Cup.“This is a tremendous opportunity to partner with the PWBA during its comeback season,” Bob Weber, Vice President of Corporate Marketing for Smithfield Foods, said. “The early tour events have drawn a good deal of interest and the PWBA Tour will be a great avenue for our brands to reach bowling fans.”Smithfield Foods was founded in Smithfield, Virginia, in 1936 and has become the world’s largest producer of pork products. In addition to its Smithfield flagship brand, other notable brands produced by Smithfield Foods include Eckrich, Farmland, Armour, Cook’s Gwaltney, John Morrell and Nathan’s Famous.The two-year partnership also makes Smithfield the Official Elite Title sponsor of the PWBA Tour.The PWBA Tour re-launched earlier this year with a three-year funding commitment from the BPAA and the United States Bowling Congress. The season kicked off with the USBC Queens in May and has seen sold-out fields for its first three standard events.“It’s always great to see when a company such as Smithfield Foods sees the value of marketing through our sport,” said Kelly Kulick, the spokesperson for the PWBA who could be featured in PWBA-themed ads for Smithfield. “The opportunity for women to compete as professional bowlers on a regular basis is possible because of the PWBA Tour and because of companies like Smithfield.”The PWBA Tour has two more tour stops this season before the PWBA Tour Championship takes place at the International Training and Research Center.Stefanie Johnson of Grand Prairie, Texas, who won the PWBA Wichita Open for her first career PWBA title, currently leads the points list followed by Diana Zavjalova of Latvia, and Kelly Kulick of Union, New Jersey. Visit PWBA.com to learn more about the PWBA, including the season schedule, player information, points list and more.