Puma sponsors Red Bull Racing Red Bull Racing is excited to announce that it has agreed a long-term partnership with PUMA, as Team Partner and Supplier of Race and Teamwear as well as Licensed Partner for the 2016 Formula One season and beyond. This new partnership aims to reinvent the concept of Formula One fashion. PUMA will apply a unique and energetic approach to its licensed product collection with Red Bull Racing that will result in innovative, eye-catching designs in lifestyle and replica ranges, as well as race and teamwear.The strong synergy between these two brands presents an exciting opportunity to activate global marketing initiatives as Red Bull Racing delivers F1 power to PUMA in support of their mission to become the fastest sport brand in the world. The team will be part of PUMA's elite partnership portfolio, joining the likes of Usain Bolt, Arsenal Football Club and the Italian National Football team.Red Bull Racing's history with PUMA goes all the way back to its first years in F1 and this new agreement revitalizes a highly successful relationship enjoyed by the two between 2007 and 2010.Commenting on the reinvigoration of the partnership between the team and PUMA, Christian Horner, Red Bull Racing Team Principal said: "We are looking forward to working with PUMA once again. This new partnership fits in with a global partnership that already exists between Red Bull and PUMA, involving athletes in other disciplines, the Wings For Life charity and various other Red Bull projects. The licensed collection that will launch in 2016 is looking fantastic; I'm sure the fans are going to love it."Björn Gulden, Chief Executive Officer for PUMA added: "PUMA and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World."
Puma signs deal with Red Bull Racing Herzogenaurach, Germany (28 April, 2015) - PUMA has announced a new long-term partnership with INFINITI RED BULL RACING. Effective from 1st January 2016, the Global Sports Brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to INFINITI RED BULL RACING, outfitting the F1 team with performance racewear, footwear and teamwear. In addition, the Global Sports brand will exclusively produce and distribute licensed replica, fanwear and lifestyle footwear, apparel and accessories collections for global distribution.
Hisense signs deal with Red Bull Racing Infiniti Red Bull Racing is pleased to announce today a multi-year partnership with Hisense, China’s leading electronics manufacturer. Hisense has become an Official Supplier to the Team, enabling the company to showcase its technology and raise global brand awareness. As part of the agreement, Hisense's logo will feature on the nose of the RB11, on the Team's pit wall and driver monitors, as well as on all Team Partner listing areas. The partnership means Hisense's cutting edge range of products, including television and consumer electronics, will be supplied to the team both at track and in the factory.The announcement was made at the Shanghai International Circuit ahead of the Chinese Grand Prix and complements Hisense's sponsorship programs in the USA with NASCAR, the Australian Open tennis tournament and Schalke 04 football team in Germany.Team Principal, Christian Horner, said: "Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team. Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds."Hisense is the No. 1 television manufacturer in China, a position it has maintained for 11 consecutive years. Through this partnership Hisense is looking to become the third most popular global TV brand, one place higher than last year."Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness," said Dr. Lin, Executive Vice President of Hisense Company Ltd. "Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others. We look forward to sharing these with the team to help them throughout the season."