DITA partners with Red Bull Racing The Team are pleased to announce a new partnership with DITA, designers of innovative, finely crafted eyewear. Established in 1995, DITA designs and manufactures edgy-yet-elegant eyewear, drawing inspiration from an eclectic variety of sources, all the way from the mechanical underpinnings of the industrial revolution to the glamour of Hollywood's golden age. DITA has long associations with aviation and motorsport and a history of looking beyond traditional materials and manufacturing technologies in its pursuit of excellence."We're delighted to be beginning a partnership with DITA," said Aston Martin Red Bull Racing Team Principal Christian Horner. "DITA's dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It's fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable."Adding to Christian's comments, Micky Dhillon, CEO of DITA said "DITA has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design."As our official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will feature in and around the team garage.
Aston Martin partners with Red Bull Racing The rumours are true: in 2018 we'll be competing as Aston Martin Red Bull Racing. Today we're announcing Aston Martin as our title partner from the 2018 season. We've been working with the world famous sportscar maker for 18 months and this is the logical next step in strengthening our relationship.Eighteen months ago, Red Bull Racing and Aston Martin launched an Innovation Partnership. We've carried the iconic wings badge on the nose and sidepods of the RB12 and RB13 and, of course, worked together to create the ground-breaking Aston Martin Valkyrie hypercar. We're now taking that partnership a step further. Several steps, actually.The deepening ties between the two companies is far more than a branding exercise, with an expanded technical partnership taking concrete form – bad pun intended – in the shape of a new Advanced Performance Centre at our Milton Keynes home. The new facility will house 110 Aston Martin design and engineering staff who will be working with their Red Bull Advanced Technologies counterparts to create the Valkyrie's successors.The Team has enjoyed a great relationship with Aston Martin, partnering for multiple activations including Daniel and Max's caravan race around the Red Bull Ring in Spielberg...In the words of Christian Horner: "Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018."Aston Martin President and CEO, Andy Palmer, added: "Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."The relationship between Aston Martin and The Team began in 2016 after the two companies combined cutting edge F1 technology and Aston Martin's signature sports car design to produce a ground breaking hypercar. The Aston Martin Valkyrie is set to be the first in a line of new products to be borne of this Innovation Partnership and will make its first run in 2018 before being delivered to customers in 2019.Aston Martin will feature prominently across the Aston Martin Red Bull Racing team from the start of the 2018 season.
Earin signs deal with Red Bull Racing For Formula One drivers, finding the crucial focus they need before a grand prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it's music that allows them to block out the many distractions they encounter in the run-up to the start of a race. However, in order to achieve clarity of thought, you need clarity of sound. Red Bull Racing is therefore delighted to announce that in 2017 it is partnering with audio experts Earin who will supply the team race drivers, Daniel Ricciardo and Max Verstappen, with the company's next generation True Wireless Earbuds.we both prioritise technical innovationPer SennstromThe smallest and lightest earbuds on the market, which also offer 12 hours of music from a single charge, Earin's cutting edge technology will give the drivers access to crystal clear sound and more importantly the freedom to train hard for a season in which all-new faster and more demanding cars will put them under more physical pressure.It's not only the drivers that will benefit from improved beats, however. Earin will also front the team's SoundCloud and Spotify playlists and the True Wireless Earbuds will be showcased in the team's hospitality facilities at all grands prix."We are thrilled to be the official True Wireless partner for Red Bull Racing," said Per Sennstrom, CFO, Earin. "Our organisations are very like-minded – we both prioritise technical innovation, achieving lightness and precision; also we both like to do things a little bit differently."Commenting on the one-year partnership, Red Bull Racing Team Principal Christian Horner added: "Our talented team of drivers are young and spend a fair share of time on their phones and social media. Partnering with a brand such as Earin provides them with a wireless solution to easily listen to music during training and in their downtime, which is sure to make Earin an integral part of their everyday lives."
Puma partners with Red Bull Racing Red Bull Racing is excited to announce that it has agreed a long-term partnership with PUMA, as Team Partner and Supplier of Race and Teamwear as well as Licensed Partner for the 2016 Formula One season and beyond. This new partnership aims to reinvent the concept of Formula One fashion. PUMA will apply a unique and energetic approach to its licensed product collection with Red Bull Racing that will result in innovative, eye-catching designs in lifestyle and replica ranges, as well as race and teamwear.The strong synergy between these two brands presents an exciting opportunity to activate global marketing initiatives as Red Bull Racing delivers F1 power to PUMA in support of their mission to become the fastest sport brand in the world. The team will be part of PUMA's elite partnership portfolio, joining the likes of Usain Bolt, Arsenal Football Club and the Italian National Football team.Red Bull Racing's history with PUMA goes all the way back to its first years in F1 and this new agreement revitalizes a highly successful relationship enjoyed by the two between 2007 and 2010.Commenting on the reinvigoration of the partnership between the team and PUMA, Christian Horner, Red Bull Racing Team Principal said: "We are looking forward to working with PUMA once again. This new partnership fits in with a global partnership that already exists between Red Bull and PUMA, involving athletes in other disciplines, the Wings For Life charity and various other Red Bull projects. The licensed collection that will launch in 2016 is looking fantastic; I'm sure the fans are going to love it."Björn Gulden, Chief Executive Officer for PUMA added: "PUMA and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World."