Earin signs deal with Red Bull Racing For Formula One drivers, finding the crucial focus they need before a grand prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it's music that allows them to block out the many distractions they encounter in the run-up to the start of a race. However, in order to achieve clarity of thought, you need clarity of sound. Red Bull Racing is therefore delighted to announce that in 2017 it is partnering with audio experts Earin who will supply the team race drivers, Daniel Ricciardo and Max Verstappen, with the company's next generation True Wireless Earbuds.we both prioritise technical innovationPer SennstromThe smallest and lightest earbuds on the market, which also offer 12 hours of music from a single charge, Earin's cutting edge technology will give the drivers access to crystal clear sound and more importantly the freedom to train hard for a season in which all-new faster and more demanding cars will put them under more physical pressure.It's not only the drivers that will benefit from improved beats, however. Earin will also front the team's SoundCloud and Spotify playlists and the True Wireless Earbuds will be showcased in the team's hospitality facilities at all grands prix."We are thrilled to be the official True Wireless partner for Red Bull Racing," said Per Sennstrom, CFO, Earin. "Our organisations are very like-minded – we both prioritise technical innovation, achieving lightness and precision; also we both like to do things a little bit differently."Commenting on the one-year partnership, Red Bull Racing Team Principal Christian Horner added: "Our talented team of drivers are young and spend a fair share of time on their phones and social media. Partnering with a brand such as Earin provides them with a wireless solution to easily listen to music during training and in their downtime, which is sure to make Earin an integral part of their everyday lives."
Puma partners with Red Bull Racing Red Bull Racing is excited to announce that it has agreed a long-term partnership with PUMA, as Team Partner and Supplier of Race and Teamwear as well as Licensed Partner for the 2016 Formula One season and beyond. This new partnership aims to reinvent the concept of Formula One fashion. PUMA will apply a unique and energetic approach to its licensed product collection with Red Bull Racing that will result in innovative, eye-catching designs in lifestyle and replica ranges, as well as race and teamwear.The strong synergy between these two brands presents an exciting opportunity to activate global marketing initiatives as Red Bull Racing delivers F1 power to PUMA in support of their mission to become the fastest sport brand in the world. The team will be part of PUMA's elite partnership portfolio, joining the likes of Usain Bolt, Arsenal Football Club and the Italian National Football team.Red Bull Racing's history with PUMA goes all the way back to its first years in F1 and this new agreement revitalizes a highly successful relationship enjoyed by the two between 2007 and 2010.Commenting on the reinvigoration of the partnership between the team and PUMA, Christian Horner, Red Bull Racing Team Principal said: "We are looking forward to working with PUMA once again. This new partnership fits in with a global partnership that already exists between Red Bull and PUMA, involving athletes in other disciplines, the Wings For Life charity and various other Red Bull projects. The licensed collection that will launch in 2016 is looking fantastic; I'm sure the fans are going to love it."Björn Gulden, Chief Executive Officer for PUMA added: "PUMA and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World."
Puma partners with Red Bull Racing Herzogenaurach, Germany (28 April, 2015) - PUMA has announced a new long-term partnership with INFINITI RED BULL RACING. Effective from 1st January 2016, the Global Sports Brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to INFINITI RED BULL RACING, outfitting the F1 team with performance racewear, footwear and teamwear. In addition, the Global Sports brand will exclusively produce and distribute licensed replica, fanwear and lifestyle footwear, apparel and accessories collections for global distribution.