OtterBox sponsors Red Horse Racing NASCAR driver Germán Quiroga was born in Mexico City, Mexico. He represents a small section of non-white drivers on the NASCAR circuit. His website displays very little in the form of English words. He tweets in Spanish. Quiroga’s ethnic distinction along with his relative early success in the sport (he currently owns the highest finishing position for a Mexican in a national division of NASCAR) instantly adds to his marketability. And OtterBox, the worldwide leader in protective solutions for mobile devices, wants in on the NASCAR driver.
Valvoline signs deal with Red Horse Racing Valvoline with NextGen technology and Tire Discounters will share primary sponsorship for Timothy Peters and the No. 17 Toyota Tundra at Kentucky Speedway on June 27 for the UNOH 225. Valvoline will be the primary sponsor for an additional race in the season to be announced at a later date."This comes at a great time for our Valvoline team," said Tom Gerrald, vice president, of Installer Channels. "Red Horse Racing is the premier NASCAR Camping World Truck Series team on and off the race track and we couldn't be happier about partnering with them. As the manufacturer of the first trademarked lubricant oil, first racing oil, first high-mileage oil and first major national brand to introduce a premium recycled motor oil, Valvoline wants to be there to help Red Horse Racing bring home its first championship title."Red Horse Racing currently fields three entries in the Camping World Truck Series with drivers Timothy Peters, John Wes Townley and GermÃ¡n Quiroga."Our Red Horse Racing organization is working hard to compete for the 2013 Truck Series title," said team Principal Tom DeLoach. "This partnership with Valvoline is a great way for us to kick off the second-half of our season and finish strong in the championship hunt with the support from Valvoline with NextGen technology."PaddockTalk Perspective