Russell Brands partners with Russell Athletic Bowl "As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl," Gary Barfield, executive vice president, Russell Brands, LLC said in a statement. "We are also excited to extend our "Together We R" brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship."
Coca-Cola signs deal with Russell Athletic Bowl The Foundation Corporate Champion program is designed for companies willing to make a multi-year commitment for a period of no less than three years. Companies at this level commit to a full-scale partnership including a pledge of service by its leadership and employees (i.e. serving as guest speakers annually at Summer Camp, volunteering at events or serving as mentors in our Take Stock in Children program). Further, the company pledges to distribute to its full staff information on the Foundation and additional ways the staff, as individuals, can support FCSports programs (i.e. through group ticket purchase – at a discount – to bowl games, donations, matching funds, etc.).