For Coachella Music and Arts Festival 2014, Shelter Co. - a full service, pop-up luxury camping and event company - is in development of a pop-up desert hotel to complement the event. This is completely unaffiliated nor sanctioned by the festival; it is a new option for lodging and a desert "oasis" for festival attendees interested in a completely new, wonderfully curated lodging experience. Amenities will include pool, bar service, transportation service, music/DJ entertainment, security, food/catering, games, and a retail component through a "pop-up" marketplace. This is an opportunity for brands interested in penetrating the Coachella space in a highly visible, completely novel and refreshing way, with the opportunity to own this as a branded entity as the presenting sponsor, host an event(or series).
Shelter Co. launched in 2012 to incredible accolades - featured on NY Times, Vogue, Time, Refinery 29, Sunset Mag, Town and Country, Goop, ABC Nightline (to name a few). Since launch Shelter Co. has hosted events for major brands, celebrities, and were recently awarded as a Top Event Innovator in 2013 by Biz Bash Magazine. There is no other company doing what Shelter Co. does or has inspired in the travel community.
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