Adidas sponsors Southern Mississippi Golden Eagles HATTIESBURG, Miss. - The University of Southern Mississippi and adidas today announced a new multi-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Golden Eagles through the 2024-2025 season.
Coca-Cola sponsors Southern Mississippi Golden Eagles Three years ago, eyebrows and concerns were raised at Southern Miss due to the athletic department’s pouring rights contract with Hattiesburg Coca-Cola. A university-requested analysis of the contract stated the annual payment to the university, which was $150,000, “appears low.”
Russell Brands signs deal with Southern Mississippi Golden Eagles "Iam very pleased to announce that Russell Athletic will become the officialathletic apparel provider for Southern Miss Athletics," Southern Miss athleticsdirector Jeff Hammond said. "Under the leadership of President RodneyBennett this is an extremely exciting time at Southern Miss and thispartnership with Russell Athletic further solidifies our future."