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Splitlath Redmond Racing



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Property Summary
Splitlath Redmond Racing are a UK based superbike team. Regularly competing at the Isle of Man TT, Macau Grand Prix and British Superbike. In 2014 Splitlath Redmond will extend their reach to compete in the FIM Endurance Championship and FIM Asia Road Racing Championship. Splitlath Sponsorship strategy is about nurturing a brand’s connection with a target market by putting their needs first. It isn’t just about how many times you can “get in front of” or “communicate with” your target market through a sponsorship, it is about how you can use the most emotional and personally relevant of all marketing media to improve your brand’s relationship with a target market and, more importantly, their relationship to your brand.
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