Toshiba signs deal with The O2 Arena RESEARCH TRIANGLE PARK, N.C., and LOS ANGELES, CA (November 15, 2016) – AEG and Toshiba are strengthening ties with a new, expanded partnership that extends Toshiba’s strategic brand-building initiatives globally across world-class AEG assets and venues in North America and Europe. The multiyear, multimillion-dollar agreement, brokered by AEG Global Partnerships, extends across some of AEG’s leading sports and entertainment venues in North America and Europe, including Mercedes-Benz Arena, Berlin; The O2, London; L.A. LIVE, Los Angeles; and the new Mercedes Platz an entertainment district adjacent to Berlin’s Mercedes-Benz Arena. Set to open in Fall 2018, the vibrant entertainment destination is expected to attract a footfall of 20 million people annually.
O2 sponsors The O2 Arena The O2, visually typeset in branding as The O2, is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars and restaurants. It was built largely within the former Millennium Dome, a large dome-shaped building built to house an exhibition celebrating the turn of the third millennium; as such, The Dome remains a name in common usage for the venue.