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The Who 50th Anniversary Integrate Partnership & Tour

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AU

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Property Summary
Rock Legends, The Who, embark on their 50th Anniversary with a series of concerts in 43 US and Canadian cities beginning April 15th hrough November 4th 2015. The band will play in front of over 700,000 hi income fans, hitting a wide range of demos with a surprising number of millenials. This opportunity is fully integrated with all stakeholders represented allowing for complete customization featuring content, licensing, merchandising, publishing, digital and social deliverables.

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