Spectrum Brands signs deal with U.S. Soccer ST. LOUIS, July 12, 2016 /PRNewswire/ -- Spectrum Brands, Inc. – Pet, Home & Garden Division and Soccer United Marketing, LLC today announced an exclusive, multi-year agreement that will make Cutter brand the official insect repellent of U.S. Soccer, including the U.S. Men's and Women's National Teams, and the National Women's Soccer League. The sponsorship includes advertising and promotional rights, field-level signage and in-market activities.
Liberty Mutual Group signs deal with U.S. Soccer BOSTON, April 15, 2015 /PRNewswire/ -- Liberty Mutual Insurance officially announced today a multi-year sponsorship of the U.S. Soccer Federation, the national governing body for the sport of soccer in the United States. The sponsorship, which extends through 2018, designates Liberty Mutual as the Official Insurance Partner of the U.S. Men's and Women's National Teams, as well as the Youth National Teams and the U.S. Soccer Development Academy.
Coca-Cola partners with U.S. Soccer MLS had been with PepsiCo Inc. since its inception in 1996. The league has doubled in size since then, and attendance has risen to an record high. The Pepsi contract expired in December and Coke won the bid through Soccer United Marketing, MLS’s commercial arm, which also represents U.S. Soccer and the Mexican national team’s American games.