United Airlines signs deal with USC Trojans Published May 18, 2017 United Airlines is buying the naming rights to L.A. Memorial Coliseum for more than $70M over 15 years, according to sources, making it the richest naming-rights deal among college football stadiums. At $4.7M per year, United’s deal will surpass the 10-year, $41M deal Alaska Airlines signed with the Univ. of Washington for Husky Stadium naming rights in '15. Fox Sports, through its partnership with USC, has been attempting to sell naming rights to one of the nation’s most recognizable venues since '15.
SolarMax Technology partners with USC Trojans RIVERSIDE, Calif., May 2, 2017 /PRNewswire/ -- Renewable energy leader SolarMax Technology's brand presence will grow larger over the next five years, thanks to a newly formed marketing partnership with University of Southern California (USC) Athletics. The multi-channel program includes numerous branding elements, including stadium signage, radio advertising, social media, digital marketing as well as event-based community outreach focused on solar and renewable energy.
Quicken Loans sponsors USC Trojans DETROIT – Detroit-based Quicken Loans, the nation’s second largest retail mortgage lender, today announced a partnership with 26 of the most recognizable collegiate athletic programs in the country. As part of the newly formed relationship, Quicken Loans and the participating schools are teaming up to offer game day giveaways and in-game activities to enhance the overall fan experience.
Nissan partners with USC Trojans NASHVILLE, Tenn. – Nissan today announced a historic deal to become an Official Sponsor of 100 colleges and universities nationwide, and a proud supporter of select NCAA Championships. The four-year agreement marks the widest-reaching sponsorship in the history of collegiate sports.
DoctorInsole partners with USC Trojans USC has just struck a three year deal with DoctorInsole®, the world’s premier custom-grade OTC orthotic manufacturer, making DoctorInsole an Official Sponsor of USC Athletics. The partnership will provide all Trojan athletes with access to DoctorInsole's line of cutting edge insoles, thus better positioning them for longer endurance, improved balance, and unbridled success, both on and off the field.
Creative Productions signs deal with USC Trojans LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Creative Productions, an internationally recognized integrated marketing agency led by Trojan Alumni, Deborah Golian Castro and Larry Castro, is the presenting sponsor of the highly anticipated rivalry matchup between USC and UCLA at the Galen Center February 8, 2014. To amplify the excitement for the big game, Creative Productions will be rolling out its Crosstown Showdown™ campaign with live reads on KSPN 710 Sports Radio, targeted email messages to USC fans, and social media posts, all driving fans to enter the Crosstown Showdown™ Sweepstakes on the company's Facebook page. Creative Productions is also co-sponsoring the game-day giveaway of commemorative black-light T-shirts for the student section, along with promotional distribution of the shirts to select fans in the audience throughout the game by USC Spirit Leaders.