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Washington Redskins

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USA-DC

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Property Summary
The Washington Redskins is a professional American football team and a member of the East Division of the National Football Conference (NFC) in the National Football League (NFL). The team plays at FedExField in Landover, Maryland, while its headquarters and training facility are at Redskin Park in Ashburn, Virginia. read more
Deal
07/2016

Inova Health System partners with Washington Redskins Twenty-four years after they moved into their current Loudoun County home — long known as Redskins Park — the Washington Redskins have reached a 10-year deal to re-name that facility the Inova Sports Performance Center at Redskins Park. The team’s first practice-complex naming-rights deal, which will be formally announced on Monday, is part of a strategic partnership with Inova that will include web content, radio and TV shows and community and wellness programs. The team also recently announced that Robin West — the medical director of Inova Sports Medicine — had become its new medical director. A team official described that move as “separate but related” to this week’s announcement. Terms of the partnership will not be announced. The Redskins and Inova — a healthcare system based in Northern Virginia — began discussing a formal partnership in early 2014, according to Terry Bateman, the team’s executive vice president and chief marketing officer. That process ultimately led to a comprehensive deal that will include a 30-minute weekly sports medicine talk show on SportsTalk 570 (which is controlled by team owner Dan Snyder), the “Inova Sports Medicine-Redskins Medical Minute” on ESPN 980 (another Snyder property), Inova’s involvement with the team’s annual Redskins Health & Wellness TV special on NBC 4 (which is also a team partner), and an Inova-sponsored “Find the Doctor” program aimed at Redskins fans. The press release announcing the deal will also mention a Redskins-Inova partnership on concussion base-line testing for elementary, high school and college athletes, and on breast-cancer awareness programs. Still, the most immediately obvious change will be in the facility’s name. “Redskins Park doesn’t go away; we just add a great partner,” Bateman said in an interview. “I think this is a truly a win-win-win. It’s a big win for Inova, it’s a big win for the Redskins and it’s a big win for the community.” The Redskins broke ground on the original Redskins Park, a seven-acre facility in western Fairfax County, in 1971. As the dimensions of pro football mushroomed, the team eventually outgrew that site, moving into a Loudoun County facility that was three times larger in the summer of 1992. That Ashburn site — where the team headquarters remains — was once known as “the new Redskins Park,” before eventually losing the qualifier. The new deal will soon lead to new signage on the front of the team’s practice bubble and on the entrance to its facility, and possibly to signage near its Loudoun County Parkway entrance. The team’s letterhead already refers to the “Inova Sports Performance Center at Redskins Park,” and the online, radio and social-media elements of the partnership will begin in the fall. While the Redskins have often been at the forefront of NFL marketing trends, other teams have sold practice facility naming rights for years. Many of these deals have involved medical companies: the Steelers train at the University of Pittsburgh Medical Center Rooney Sports Complex, the Jets at the Atlantic Health Jets Training Center, the Broncos at the UCHealth Training Center and the Dolphins at the Baptist Health Training Facility at Nova Southeastern University. Bateman said this deal made sense because of the synergy between a football team’s training facility and its medical operations, as well as the Redskins focus on health and wellness community work. West’s hiring, he said, emerged from the months of conversations between the two organizations, while this broader partnership was negotiated on a separate track. “The idea that we could pool our resources and come together and create a much more powerful health and wellness platform that can benefit our fans and our entire community just makes perfect sense,” he said. “Our vision, our resources, everything just matched up. And I think both parties feel really good that this is just the right fit.”

Deal
07/2016

Hoffman Meats sponsors Washington Redskins As part of their continued effort to improve the game-day experience at FedEx Field based on fan feedback, the Washington Redskins will introduce several new food and craft beer options at the stadium this season for a second consecutive year. On Wednesday, the team hosted a tasting of the expanded 2016 concessions menu for members of the media and several hundred season ticket holders who participated in a fan forum in April. Among the new food items sampled: red velvet chicken and waffles (a nod to the Redskins’ burgundy and gold color scheme), a bacon cheddar sausage on a mac ‘n’ cheese waffle, a pulled chicken sandwich topped with jerk barbecue sauce, loaded mac ‘n’ cheese bowls, three different hot soups, a buffalo chicken sausage and General Tso’s chicken served over white rice. “People wanted more variety,” Chris Bloyer, the Redskins senior vice president of operations and guest experience, said of the fan feedback that helped guide the changes to the FedEx Field menu. “They said, ‘There are too many places to get the same thing, so give us more variety.'” [Bruce Allen says Redskins fans were much happier with game-day experience in 2015] “I want more than Johnny Rockets,” longtime season ticket holder Rob Lee said while sampling the new fare. “I know the boss owns Johnny Rockets, but Johnny Rockets is just so-so and they could do so much better. Other stadiums that I’ve been to, including [the Ravens’] stadium, they have quite a few choices and it’s about delighting your customers.” (Redskins owner Daniel Snyder sold his stake in the oldies-themed burger chain in 2013, but Johnny Rockets can still be found in five locations at the stadium in 2016.) Lee, who noted that the new parking plan the Redskins unveiled last season in response to similar fan feedback “made a real difference,” enjoyed most of the food he sampled Wednesday. Fans and media members voted on four flavors of hot dogs from Hagerstown-based Hoffman’s Meats to decide the Redskins’ signature “Hog Dog,” which will be available on all three levels. The winning entry, announced toward the end of the event, includes bacon, ham, sausage and pulled pork. The soup cart, located in Sections 130 and 301, will open when the weather gets cold and offer Maryland crab, chicken noodle and garden vegetable varieties. Some of the “returning favorites” at Wednesday’s tasting included a grilled chicken sandwich, a crab cake sandwich, a BBQ beef brisket and bacon burger. Healthier fare — including a kale salad, a gluten free veggie wrap, and a variety of snack packs and fruit cups — will be available at the Caesar’s Vineyard stand in Sections 123 and 340. After adding a craft beer cart on the main concourse last year, Bloyer said the Redskins are making a “much bigger push” with craft beer this season. The tasting was held in a rebranded space on the club level called the Craft Haus, which will feature 8-10 rotating taps throughout the season. Elysian’s Space Dust IPA, Devils Backbone’s Vienna Lager, Flying Dog’s The Truth Imperial IPA, Bell’s Two Hearted Ale and Escutcheon Brewing Co.’s 4th and 1 Pilsner (John Riggins’s beer) were among the beers available Wednesday. “We’re trying to get some more local crafts, trying to get some variety and make it interesting,” Bloyer said. “There will be noticeably more craft beer on all three levels. This year we will probably triple the number of locations where you can find craft beer and it will not be the same all year. We will switch out the variety with the seasons and with the feedback we get during the season.” “I really hope this quality carries over,” Chris Corbin, another satisfied season ticket holder, said. “When you do it on a much smaller scale, you can only hope that it translates to a larger scale, but some of the food that we’ve tasted tonight, I’d certainly pay for it at a restaurant.” What Redskins fans can expect to pay for all this new food and beer at FedEx Field hasn’t been announced. “The thing that’s going to guide everything is the price, because it could be absolutely delicious, but if they’re charging $17.50, I could do without soup,” said Pat Shoemaker, who has had season tickets since 1997. Wednesday’s event also featured a sampling of some of the new food offerings for FedEx Field suite owners in 2016:

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