Wells Fargo signs deal with Wells Fargo Senior Bowl Charity Run The annual Senior Bowl road race will have a new sponsor this fall when it officially becomes the Wells Fargo Senior Bowl Charity Run. The race is Nov. 6 on the streets of downtown Mobile and will again feature a 10K, 5K and one-mile fun run. "The Senior Bowl Charity Run has been a long-standing tradition in this community and we are excited about our new partnership with Wells Fargo," Senior Bowl President and CEO Steve Hale said. Wells Fargo is only the third title sponsor in the 23-year history of the race, following Delchamps and Food World. Over 4,000 runners participated in last year's 10K and 40-plus area schools took part in the Charity Run School Program. The event will end with the popular Family Fun Festival in Bienville Square, which will feature free food, drinks and activities for all ages. Registration fees are $15 for both the 10K and 5K and $12 for the fun run, and entry forms are available at www.seniorbowl.com. Registration prices will increase to $20 and $15, respectively, on the day of the race. Awards will be presented to the top three finishers in 14 age groups, with the male and female winners receiving recognition at the 2011 Under Armour Senior Bowl. Each participant will also receive a long-sleeve T-shirt.