Pennzoil - Quaker State signs deal with Live Nation LOS ANGELES, July 6, 2015 /PRNewswire/ -- Live Nation Entertainment and ShellOil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation's amphitheaters across North America. As part of this relationship, the Pennzoil brand is extending its collaboration with Live Nation, which began in October 2014 with Backseat Pass, a video series on a custom-designed site with musical artists performing a song in the backseat of a moving vehicle, bringing to life the natural connection between music and cars in a compelling way. The footage of artists performing is captured by Live Nation and distributed for fans on a Pennzoil-branded microsite (pennzoilbackseatpass.com) that also features a fan-facing promotion, awarding a lucky fan with a VIP flyway experience to a Live Nation festival of his or her choice and content highlighting Pennzoil's new product technology.
Pennzoil - Quaker State sponsors iHeartRadio Music Festival Clear Channel announced today the star-studded line-up for the 2014 iHeartRadio Music Festival, the legendary weekend-long concert event that re-writes radio history each year, taking place on September 19 and 20 in Las Vegas. This year's lineup will feature Taylor Swift, Coldplay, Usher, Ariana Grande, Nicki Minaj, Mötley Crüe, Zac Brown Band, One Direction, Ed Sheeran, Paramore, Iggy Azalea, Train, Eric Church, Lorde, Calvin Harris, Bastille, Steve Aoki and more. Highlights of the show will include performances from this year's Macy's iHeartRadio Rising Star winner, Before You Exit, as well as other surprise special guests and never-before-imagined collaborations. The fourth annual event will kick off Friday evening, September 19 at the MGM Grand Garden Arena with host Ryan Seacrest, host and producer of “On Air with Ryan Seacrest,” his market-topping No. 1 nationally syndicated LA morning drive-time show for Clear Channel’s 102.7 KIIS-FM, as well as nationally-syndicated Top 40 radio show.
Pennzoil - Quaker State partners with South by Southwest At SXSW, anytime is Miller Time and that means that we are bringing you non-stop action this year. We’ll be delivering epic Miller Time moments while you’re enjoying all the best in Music, Film and Interactive. Make good times into great memories when you enjoy Miller Lite at SXSW. Connect with us on Facebook for more great content and info. Start with a quote from Esurance and use their smart, online tools to make sure you only pay for what’s right for you, not someone sorta like you. That’s insurance for the modern world.