Bud Light sponsors NBA 2K League The NBA 2K League on Friday will announce that Anheuser-Busch has signed on to make Bud Light the official beer of the esports series. Terms were not revealed for the deal, and the sides say that activation plans will be announced at a later date. A-B Head of U.S. Marketing Nick Kelly, who hinted at the deal in an interview with SBJ in June, said in a statement, “As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that.”
Bud Light signs deal with Overwatch League The Overwatch League today announced a deal with AB InBev (ABI), naming the beverage company the league’s official beer partner. Effective immediately, ABI’s Bud Light brand will be the official beer of the Overwatch League and will be activating at fan watch parties around the world (excluding China). The partnership will include sponsorship of fan activations when the Overwatch League goes on the road at the Dallas and Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and Bud Light will also be activating at the Overwatch League’s 2019 Grand Finals, the location and date of which will be announced soon.
Bud Light sponsors Bud Light Super Bowl Music Fest On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”) and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest.