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American Family Fitness



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Sponsor Summary
American Family Fitness is a Richmond, Virginia-based chain of fitness clubs, operated by Richmond Fitness, Inc. It has been in business since 1988, and claims 1,050 employees and a revenue of over $7 million annually. American Family Fitness was ranked the 30th largest revenue-producing for-profit health club in North America in 2007, according to Club Industry magazine. As of September 2008, AFF has a total of eight locations, 7 in the Richmond area and one in Fredericksburg, with a total membership of over 110,000. AFF's mission is centered around providing a positive fitness experience for the entire family, and includes a number of programs targeted at kids, such as the "Kid's Zone" and other specialized youth programs. It also provides workout and nutritional counseling, access to personal trainers, numerous free classes , exercise machines, an aquatics center, racquetball courts, and other similar activities. Another program offered by AFF is "AmFam U" - an 8-week training course with certificate, even open to most children, designed to teach proper workout techniques.
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