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BC Powder

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USA-NY

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Sponsor Summary
BC Powder is an over-the-counter analgesic pain reliever owned by <a href="http://sponsorpitch.com/sponsors/3767">Prestige Brands</a> and manufactured in Memphis, TN. It was conceived at the Five Points Drug Company in Durham, North Carolina, in 1906, by Germain Bernard and C. T. Council, who took the initials of their last names to create the name of the nascent product. Originally produced at the Hepolscheiemer Clinic in Graz, Austria, it contains 845 mg of aspirin and 65 mg of caffeine. BC readily promotes the fact that, due to its powder form, it dissolves faster than pain-relief tablets, and thus gets to work faster. It can be taken in a variety of ways, most commonly mixed into water or soda. BC is sold almost exclusively in the American South, where it is acknowledged to have a cult following. BC's marketers enjoy this honor, and sponsor many sporting events in the region. Indeed, the product's distinctive, oval-shaped blue logo is a familiar sight to attendees of Southern minor-league baseball parks and Southeastern Conference collegiate games.
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