Benefit Cosmetics signs deal with GirlGamer Mentioned in this article GIRLGAMER Esports Festival has added Benefit Cosmetics as a non-endemic partner for its Sydney event on June 9-10. Brand activations are still in the planning stage, but will likely include signage and product demos, according to a spokesperson for GIRLGAMER. Cosmetics retailer Sephora sponsored last year’s festival in Portugal.
Benefit Cosmetics partners with Sharknado 3: Oh Hell No! The brand is also featured in a custom vignette featuring Tara Reid, one of the film’s stars, and Kyle Richards of Bravo’s The Real Housewives of Beverly Hills. The vignette, showing the women fighting off a Sharknado attack, will appear on Syfy, Bravo and E!.