Billy Boy Condoms signs deal with Unicorns of Love Hamburg, August 17th 2018 – BILLY BOY and the European Esports organisation Unicorns of Love (UoL) agreed on a partnership, which sees the famous manufacturer of condoms and e.g. lubricants appointed as the official partner of the pink unicorns. The agreement includes a logo presence of BILLY BOY on the sleeve of the official UoL jerseys and is supplemented by various activation measures. The campaign partnership was brokered by Lagardère Sports, the comprehensive marketing partner of UoL, and will last until the end of 2018.
Billy Boy Condoms sponsors Electric Zoo Electric Zoo, New York's Electronic Music Festival, is less than a week away and the anticipation is reaching a fevered pitch. Over 100 of the world’s top electronic dance music artists will be descending with their musical prowess on Randall's Island Park starting Friday, August 31 and running through Saturday, September 1, and Sunday September 2.