Bulgari is an Italian jewelry and luxury goods company. The trademark is usually written BVLGARI in the classical Latin alphabet, and is derived from the surname of the company's Greek founder, Sotirios Voulgaris, Italian: Sotirio Bulgari, 1857–1932). The name Voulgaris itself contains the root word Greek for "Bulgarian". Furthermore in the company's native Italy the word Bulgari means "Bulgarians" or people of Bulgarian descent.[2] Although the company made a name for itself with jewelry, today it is a diversified luxury brand that produces and markets several product lines including watches, fragrances, accessories, and hotels.