China Auto Rental Holdings Inc. (CAR) was established in September 2007, and is headquartered in Beijing. As China's largest car rental service provider, CAR is dedicated to providing customers across China with superior car rental services including short-term and long-term rentals, financial leasing, as well as assorted value-added services of roadside assistance, one-way rentals, etc. As of February 2013, CAR operated in 66 major cities, at 52 airports across China with approximately 700 service locations, serving more than 1 million customers and approximately 10,000 corporate clients.
Since establishment, CAR has received outstanding customer and social reviews nationwide. In 2008, CAR served as the official car rental service provider of the 29th Summer Olympic Games, and was awarded the 21st Century Future Star by China Entrepreneur Magazine. In 2009, CAR was listed as one of Forbes China's High Potential Enterprises. In 2010, CAR was named New Fortune's Highest Potential Business Model and China.com's Annual Best Car Rental Service Award. In 2011, CAR received the 5th Management Action Gold Award from Harvard Business Review, Best Service Award by China Brand Festival, and Best Rental Car Company by National Geographic Traveler. CAR was also voted the 2012 Deloitte Asia Pacific Technology Fast 500, and topped the Chinese Brand Power Index of the Car Rental Industry, becoming the most trustworthy brand of car rental service for customers in China.
Roland Berger Strategy Consultants named CAR the most recognized car rental brand in China, with indisputable leadership in the scale of fleet size, network coverage, market share and revenue.
Legend Holdings, Hertz Corporation and Warburg Pincus are the company's major shareholders.