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Discover Boating



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Sponsor Summary
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. Each year nearly 70 million people in the U.S. enjoy boating, the recreational activity that "connects like no other.

Discover Boating signs deal with Jake Owen Discover Boating announced today it will join chart-topping country artist Jake Owen for his nationwide "Days of Gold" tour as presenting sponsor to inspire his millions of fans and concertgoers to discover life on the water. An avid boater and angler, Jake's music is influenced by "what it feels like to be out on the water."Each of his shows, taking place in boating-centric markets nationwide through October, feature large video screens with footage of him boating, as well as special Discover Boating videos. The in-show video screens will also incorporate interactive social media elements that will encourage his fans to share their boating stories and join the fun on Discover Boating's Facebook page and further share the boating lifestyle from coast-to-coast, Discover Boating will also be featured in all Days of Gold tour elements including signage, television, radio and online advertising, PR, and social media, as well as his tour trucks that will cross the country throughout the tour.Jake's lifelong love for boating and being on the water is brought to life in his music. He's a country music star, but also a husband, father, and active boater and angler who grew up on the water in Florida—which makes him relatable to the American boater and potential boater. Not only does his music convey the fun of boating, but his tour set-up even mimics the look of a boat dock along the water, creating a feeling of summer boating fun at each of his shows.A busy spring/summer ahead bringing the fun of life on the water to the masses as Discover Boating presents Jake Owen's Days of Gold tour!

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